ArtDayMe  :  Established in 2000, Vesta Artistic Color has now been active for over a quarter of a century in the production of professional artistic paints and related materials. Through the expansion of its product portfolio, the enhancement of quality control systems, and sustained attention to feedback from the artistic community, the brand has become a significant player in the region’s art materials industry.

Today, the audience of Vesta Color spans an exceptional range—from six- and seven-year-old children experiencing their first encounters with painting to established artists employing its products in professional projects. This broad consumer base reflects the brand’s versatile applications, competitive pricing, and consistently reliable quality standards.

_Quality Strategy; Competing with International Brands

In recent years, Vesta has relied on the technical expertise of domestic specialists to refine formulations, increase pigment concentration across selected product lines, and develop metallic and fluorescent colors. These efforts position the brand competitively alongside well-known international counterparts.
A notable aspect of Vesta’s development is its sustained engagement with fine arts professors and recognized artists active in the art market. Their feedback has directly influenced improvements in coverage, viscosity, durability, and chromatic range. This professional dialogue has strengthened trust within segments of the artistic community, particularly for exhibition and educational applications.


_ Over 500 Products; A Comprehensive Portfolio for Every Technique

Vesta currently manufactures more than 500 products across paints and related materials, covering nearly all common painting techniques and decorative arts practices:

_Vesta Oil Colors
Available in 21 ml, 37 ml, and 120 ml formats, offering a diverse color spectrum and packaged sets (including metallic tones). This line is well-suited for classical, realist, and professional layering techniques.

_Vesta Acrylic Colors
Produced in five sizes ranging from 21 ml to 1000 ml, with certain series offering up to 56 shades—including 18 metallic and 8 fluorescent colors. The availability of 500 ml and 1000 ml volumes makes these products cost-effective for mural projects, large-scale works, and educational institutions.


_Vesta Gouache
Offered in 31 colors with educational packaging formats, ideal for drawing, illustration, and graphic applications.

_Vesta Ecoline
Available in 19 colors across two boxed sets; suitable for calligraphy, illustration, and transparent techniques.

_Vesta Vitrail
Produced in 28 colors with an extensive metallic spectrum, designed for glass painting and transparent surfaces.

_Vesta Relief Outliner Paste
Available in 38 diverse shades (including metallic and fluorescent), used for dimensional and decorative techniques.

_ Mediums and Complementary Materials; Completing the Creative Cycle

One of Vesta’s strengths lies in its extensive production of solvents, mediums, and auxiliary materials—from turpentine and white spirit to matte and gloss acrylic mediums, retarder, binder, liquin, gesso, gold adhesive, masking fluid (maskit), patina (shapan), and ceramic crystal varnish.
This integrated production cycle enables artists to work within a unified material system, ensuring compatibility and greater control over final results—an essential factor in professional practice.


_Textures and Auxiliary Tools


Beyond paints, Vesta also produces basket and ceramic texture pastes (in one-kilogram containers), as well as practical tools such as 17- and 22-well palettes—items widely used in educational settings and workshops.

_Regional Position and Market Outlook

The rapid growth of the Middle Eastern art market, the expansion of academic programs and private art institutes, and the development of online sales platforms for art supplies have created new opportunities for regional brands like Vesta to capture a larger share of the market.
Visible improvements in product quality, standardization aligned with the real needs of artists, competitive pricing, and broad product diversity represent the brand’s key advantages.

At a time when currency fluctuations directly impact the art materials market, domestic brands that maintain quality standards while expanding exports can play a crucial role in stabilizing the regional art economy.
Today, Vesta is no longer merely a paint manufacturer; it is part of the supply chain of contemporary art in Iran and the Middle East—a brand with a strong presence from educational studios to professional ateliers, steadily continuing its path of development.