Julius Bär redefines art experience with digital installation at Art Dubai
News Id: 535

Julius Bär redefines art experience with digital installation at Art Dubai

The installation, housed within the Julius Bär Lounge at Art Dubai, invites participants to engage with their own heartbeat, translating this universal rhythm into captivating visual displays.

ArtDayME: In a groundbreaking collaboration, Julius Bär, the Swiss Wealth Management Group, has unveiled a cutting-edge digital installation at Art Dubai, the Middle East's premier cultural event. Partnering with Canadian-Korean artist Krista Kim, Julius Bär introduced 'Heart Space', an immersive experience that transcends traditional art boundaries.

The installation, housed within the Julius Bär Lounge at Art Dubai, invites participants to engage with their own heartbeat, translating this universal rhythm into captivating visual displays. Equipped with advanced sensors and software, 'Heart Space' transforms each visitor's heartbeat into hypnotic patterns and meditative shapes, creating a dynamic interplay of light and sound.

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Krista Kim, renowned for her exploration of digital consciousness and wellbeing, conceptualized 'Heart Space' as a platform for meaningful human connection in an increasingly digital world. Through her art, Kim aims to spark conversations around longevity, wellness, and the transformative potential of blockchain technology.

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"I'm profoundly thankful to Julius Bär for enabling such an ambitious vision as 'Heart Space'," shares Kim. "As individuals participate, I hope each participant feels inspired in their singular beauty yet leaves appreciating a greater whole."

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This collaboration reflects Julius Bär's longstanding commitment to cultural engagement and innovation. Since 2015, the Swiss institution has been a key partner of Art Dubai, leveraging its platform to foster dialogue and creativity within the UAE's vibrant arts community.

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Moreover, 'Heart Space' aligns with Julius Bär's overarching theme of 'Longevity', marking the institution's 20th anniversary in Dubai. By championing initiatives that blend art, technology, and societal discourse, Julius Baer reaffirms its dedication to shaping the future of wealth management and cultural exchange.

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GalleryAs visitors immerse themselves in 'Heart Space' at Art Dubai, they are invited to rediscover the interconnectedness of humanity and the transformative power of artistic expression. Through this groundbreaking installation, Julius Bär continues to redefine the art experience, paving the way for new forms of engagement and collaboration in the digital age.

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