Zohreh Mehraban: 20% of Wealth on the Wall: Why Are the World’s Wealthy Becoming Art Collectors?

Founder and Director of Maad Gallery: “Twenty percent of wealth—that is the share that high-net-worth individuals allocated to art in 2025, according to a global study. But the story is not only about money; behind this figure is a generation of collectors seeking to discover artists, build collections, establish their own signatures and names, and shape their aesthetic identity and cultural legacy.”