ArtDayME: The multimedia exhibition The Sense of Persia, curated by Sima Ahvaz, was held at the Persian Esteghlal Hotel in Tehran, featuring several regional brands, including Vesta Color.

Vesta Color collaborated with the young and acclaimed artist Mani Kumar to create a striking large-scale artwork measuring 3 × 5 meters.

The piece shown in the photos was produced over three consecutive days using a wide range of Vesta materials, including various paints and additives. On the final day, Matin Ahmadi joined Kumar in completing the work.

The Sense of Persia exhibition — previously held in both Dubai (Alserkal Avenue) and Tehran — highlights the historical and artistic essence of ancient Iran. It reinterprets Sasanian and Pishdadian cultural elements while reflecting the noble themes of Ferdowsi’s Shahnameh, the Persian epic. The Tehran edition took place from October 7 to 9, 2025.