ArtDayME: The multimedia exhibition The Sense of Persia was held from October 7 to 9, featuring the participation of Vesta Color. 

Vesta Color attracted remarkable attention from both the public and artists throughout this well-attended event.

Curated by Sima Ahvaz, the exhibition took place at the Esteghlal Hotel in Tehran and showcased several regional brands, including Vesta Color.

In collaboration with the well-known young artist Mani Kumar, Vesta Color created a striking 3 × 5 meter painting.

The artwork, shown in the images, was completed over three consecutive days using a range of Vesta materials — including various pigments and additives. On the final day, Matin Ahmadi joined Kumar in completing the piece.

The Sense of Persia, previously held in Dubai (Alserkal Avenue) and Tehran, highlights the historical and artistic heritage of ancient Iran by reinterpreting Sassanian and Pishdadian cultural elements and presenting the profound concepts of Ferdowsi’s Shahnameh, the mythological epic of the Iranians.

This edition of the exhibition ran from October 7 to 9.